Digital Portfolio
Hospitality Marketing Executive | Luxury Travel Brand Strategist
My work embodies a fusion of creativity, passion, experience, and an indescribable optimism...
this gallery highlights three case studies and corresponding results.
The Inns of Sanibel Beach & Golf Resorts
Vice President of Marketing | Executive Marketing Consultant
Overview and Results
Sanibel island presents an intensely competitive landscape for intimate, immersive hotels like The Inns of Sanibel. I first partnered with this portfolio of properties as a consultant, then, later joined forces as Corporate Director of Marketing | Vice President of Marketing. My initial project was leading teams to pioneer a complete website redesign. The result was a responsive, dynamic website that enhanced the user experience, bolstered SEO, leading to a significant uptick in organic search rankings and propelled direct booking revenues to unprecedented heights. In the face of natural disasters and the global pandemic, I provided crucial support through innovative, omni-channel marketing initiatives and environmentally-focused tactics resulting in a record-breaking 38% increase in Average Daily Rate (ADR) and 21% boost in Revenue Per Available Room (RevPAR) from 2019-2022. Additionally, I worked directly with The Inns operations team to create and execute unique destination-focused guest experiences and packages/promotions. Unfortunately, Hurricane Ian caused catastrophic damage to the collection of hotels that traditionally draw families spanning multiple-generations to the pristine, beachfront local. Today, The Inns of Sanibel remain temporarily closed, though rebuilding is in full swing. I currently lead brand marketing strategy as a consultant to deliver a new website with captivating imagery and content, position a brand refresh to reflect enhancements, and launch digital marketing campaigns for the grand reopening of these beloved, boutique hotels.
Fairmont Austin
Executive Marketing Consultant
Overview and Results
A year and a half before its grand opening, Fairmont Austin engaged me as an executive marketing consultant to orchestrate comprehensive pre-opening marketing, communications and PR campaigns for their upcoming 1,048 room luxury hotel. Joining the project as the second team member hired, I took the lead developing marketing plans, directing photography, overseeing the production of all on-brand collateral materials and crafting narratives to position the hotel with a "Not your grandfather's Fairmont" image. From establishing website content and social media presence to arranging desk-side visits with influential editors to secure media coverage, I played an integral role in every step of the pre-opening process. My strategic marketing and communications work, in close collaboration with teams of staff and vendors, yielded impressive results, contributing to 100,000+ room nights booked a year before the official opening.
Creative & Collateral Materials & Press Releases - Fairmont Austin
Website Content Creation - Fairmont Austin
The Sarasota-Manatee Originals
Executive Marketing Consultant
Overview and Results
The Sarasota-Manatee Originals consist of over 60 independently-owned restaurants throughout Florida’s SunCoast, from Anna Maria Island to Venice. I worked with this consortium as a marketing consultant for several years. The Originals united to identify their region as a culinary destination, and under my brand marketing leadership, they showcased the best of their combined culinary offerings to a broader audience. I developed the group's collective marketing, advertising and media relations strategy. Additionally, I created the inaugural Forks & Corks Food & Wine Festival's marketing and communications strategy, and fundraising goals. I personally generated more than $250,000 in media sponsorships which ultimately contributed to a revenue surplus of $70,000 above the first year break-even financial objective. 16 years later, Forks & Corks is Southwest Florida's premier food and wine event, featuring member restaurants and an esteemed cast of wine makers from around the world, drawing thousands of oenophiles and foodies annually.
Creative & Collateral Materials - The Sarasota-Manatee Originals
Additional Work Samples
Testimonials
